Adapting your magazine in a changing market
You may need to refresh your communications. In this blog, we’ll explore this in action by taking a look at the relaunch of Dietetics Today (DT).
Augmented Reality: we make magazines and we make history
Once the preserve of Hollywood films and computer games, augmented reality is no longer the stuff of dreams.
Member magazine case study: adapting to a changing membership
The aims of your member organisation may be long-established, but when your strategic goals move, or membership changes, it’s time to adapt your comms too
Five ways to create better member magazine covers
You put time and effort into what’s inside your membership magazine, but it’s often the front cover that separates a good issue from a great one. Here are five tips on making yours even better.
Everything you thought you should probably already know about ‘content’
It wasn’t too long ago we just called it ‘editorial’, but today, it’s all about ‘content’...
How your approach to ad sales could protect your reputation
Ever heard of ‘ABC’ or ‘Always Be Closing’, the sales mantra? Yes? Well, we don’t do that.
Common membership content mistakes and how to avoid them
From confusing what’s important with what’s interesting, to running out of steam on your blog, it’s all too easy to slip into membership content traps. Let’s call some of them out so you can dodge them.
Why exactly are jobs boards better than search engines?
Members using search engines and job aggregators to find their next move could be the perfect fit, that’s if your roles don’t require sector-specific or niche skills.
We love trees!
We are very proud that all of our magazines are printed on paper from sustainable sources as standard.
If Joy were a colour, it would be gold
Ask yourself this question – what would your world be like without colour?
TOP 10 INSPIRATIONAL QUOTES FOR GETTING ADVERTISING SALES
Working in advertising sales you have to deal with a fair amount of negativity.
The Ultimate Guide to Magazine Cover Design
Designing a contract magazine cover is a challenging task…
CASE STUDY: Launching Active! for UNISON
We were delighted to be asked by UNISON to help them launch a new quarterly magazine for their activist members in the Yorkshire and Humberside region.
We are off to the North Pole!
We are sponsoring local St Albans resident, Ed Suttie to make the 21 day journey in April!
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