Spring has sprung early for Geoscientist
The first issue of 2014 sees a fresh new look introduced for Geoscientist magazine, building on the previous design with new layouts, more photography and a modern colour palette.
Our brief was to enhance the existing templates, maintaining continuity and keeping members engaged without alienating the core readership.
Editor Ted Nield says of the new design; “After three years the time was right to refresh our look, concentrating on the cover, and the flexibility with which illustrations can be used inside. The adjustments are slight, but deft.”
A slight increase in the paper weight gives a greater sense of quality for this respected publication, without going too far towards the glossy ‘PR brochure’ feel, which would reduce the perceived journalistic value of the content.
Designer, Sarah Astington says; “This design update is aimed at fulfilling the needs of the readers; our design team has created stronger integration between the print edition and the society’s online presence by promoting digital content directly from the page.”
Managing Director, Sarah Simpson comments; “Geoscientist had been running with the existing design for some time and I felt it was time to refresh the magazine to ensure it remained current and relevant to readers. We will always propose a re-vamp to an existing client every so often – it’s an important part of continuing to develop a client’s product. Sarah works closely on the title day to day and knew exactly what was required.”