Futureproof your social media communications - Century One Publishing Ltd

Futureproof your social media communications

Thursday, September 11, 201459, by Century One

Social media is such a broad term that when assessing your approach to getting your message out to your community and target audience, it can be difficult to distinguish which apps and sites to concentrate your effort on. We have compiled a list of the top five social news sites that will become increasingly important to focus your communications on in the near future.

apps, publishing, flipboard

This social magazine style app collects content from social media and other websites, displays it in magazine format, and then allows users to ‘flip’ through multiple feeds. Content is curated into your feed based on interests and you can easily ‘flip’ articles into your magazines.

How to use this to your advantage?
Once you have created a magazine others can follow it, which updates their feed as you add new content to each magazine. This is fantastic exposure for your organisation and followers can save those long reads for later.

apps, publishing, medium

Medium is a blogging site with a difference. It’s a hybrid of non-professional and professional contributions, and an excellent example of social journalism. Instead of following blogs, all articles are available for users to find from a communal reading list.

How to use this to your advantage?
Write and share your content. A well-written article could make it into the ‘top 100’ giving you plenty of exposure, and a big plus for your organisation in getting your name out to a broad audience.

apps, publishing, tumblr

Tumblr is an incredibly social blogging and networking site where users post multimedia content to their blog. People can follow other users’ blogs, and re-blog content to their own site; it’s a kind of hyper-visual Twitter.

How to use this to your advantage?
Create and share content about your organisation in a way that gets people talking. Very easy to create and share content with a wide audience. Members of your organisation can start their own blogs, follow your content, and help to raise awareness of campaigns.

apps, publishing, nuzzel

Nuzzel allows you to add articles from all over the web to your own newsfeed, which users can follow. The site aims to de-clutter your social feeds by selecting the top-shared and most relevant stories for you.

How to use this to your advantage?
Create your own newsfeed and articles, which concentrate on facets of your organisation. Friends and followers can engage and share your content, creating discussion and building community around your organisation.

apps, publishing, linkedin

LinkedIn is a business orientated social networking site where professionals can create their own profiles, and list their skills and experience.

How to use this to your advantage?
LinkedIn is a great way to communicate with your members, activists and grass roots reps, keeping them up to date with news and events. Members can promote your union or organisation through their own page, and link themselves to companies and causes.


publishing, blog, Jess Reeve



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