Publishing Geoscientist magazine
A bit about GSL
Geoscientist is the official membership magazine of The Geological Society of London, which is the oldest society of its kind. Geoscientist is published monthly with a circulation of over 10,000 and a readership of over 23,000 globally.
Geoscientist is arguably the most sought after geology publication in the world today. This highly regarded magazine provides a platform to not only share news and information; it also allows its fellowship to share their ideas, thoughts and opinions. Geoscientist editorial is not subject to control by council and is the only fellowship magazine of its kind, making it the global leader in earth science publishing.
The brief for Geoscientist magazine
Working with GSL’s editorial team, we needed to review the overall design of Geoscientist magazine and create recommendations in line with current industry best practice. We were also required to fulfill the advertising requirements in Geoscientist together with its sister publications the Quarterly Journal of Engineering and Hydrology, and Petroleum Geoscience.
Our strategy and solutions
We reworked the entire magazine design from the bottom up with a fresh take on this industry-leading magazine. We introduced bold and sharp typography, clear referencing panels and a strong distinction between news and features, allowing readers to better engage with the editorial and navigate with greater ease. At the start of 2014 we refreshed the design again – the changes in this second design refresh were slight but deft.
Century One Publishing manage the advertising sales and financial functions, closely targeting specialist advertisers and implementing their campaigns in the journals, and delivering print ready material to the client for publication.
GSL required the support of an account manager to handle the day-to-day running of the advertising and revenue streams, as well as artwork and invoicing, whilst ensuring they retained full editorial control over the journals.
We also streamlined the production process and reduced the print costs dramatically for this client. A recent paper upgrade enhanced the sense of quality without going too far towards the glossy ‘PR brochure’ look. Century One has reinvigorated advertising sales, selling display, recruitment advertisements, and insert campaigns across all three titles, working with high profile brands including Centrica and the British Geological Survey.
As part of our ongoing commitment to keeping Geoscientist magazine at the forefront of its industry we undertook a refresh to the design at the start of 2014. We started with a refocus on the photography and a more modern colour palette. Our brief was to enhance the existing templates, maintaining continuity and keeping members engaged without alienating the core readership. The design team also created stronger integration between the print edition and the society’s online presence by promoting digital content directly from the page. We are constantly looking ahead and suggesting enhancements to keep the magazine relevant to members.
What do GSL think?
“Century One provides a ‘one-stop-shop’ package for magazine publishers encompassing design, advertising sales, production and distribution. This not only simplifies management and administration; it provides access to a design team that is not only resourceful, efficient and always on time, but full of creative enthusiasm and flair. Readers were not unhappy with the magazine before, but as one wrote recently: “What’s happened to Geoscientist? Suddenly it’s terrific!”
Dr Ted Nield NUJ FGS, Editor, Geoscientist